DAYTONA Rising a $400 million investment to re-imagine the Daytona International Speedway.
As part of the upgrades fice entrances were expanded and redesigned leading fans to a series of escalators and elevators and then transporting them to three different concourse levels. Each level features spacious social areas and approximately 101,500 permanent, wider and more comfortable seats. Restrooms in the facility have been doubled and concession stands trippled. Lastly, the Speedway now has over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.
The project officially broke ground in early July 2013 and was completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500.
Officials believe the changes have increased the foot traffic into the stadium.